2011 NICRA Convention: Current Schedule

November 2-5, 2011
Hyatt Regency Riverfront
Jacksonville, Florida

PLEASE NOTE: Seminar topics and/or dates and times are subject to change due to the availability of speakers.

Tuesday, November 1, 2011

For More Information
Read the 2010 convention review, the 2010 convention schedule and the convention archive.

 

Future Conventions
November 7-10, 2012
Embassy Suites Greenville
Greenville, South Carolina

10:00 AM - 3:00 PM Executive Committee Meeting
Noon Executive Committee Lunch
4:00 PM - 10:00 PM Membership Committee Meeting
5:30 PM Membership Committee Dinner

Wednesday, November 2, 2011
7:00 AM - 1:00 PM Board of Directors Meeting
Noon - 1:00 PM Board of Directors Lunch
Noon - 5:00 PM Open Registration
Noon - 5:00 PM Suppliers Setup Exhibits
1:15 PM - 5:30 PM Convention Kick Off Program
   Moderator: David Zimmermann, Royal Scoop Ice Cream
   Moderator: Lynn Dudek, Ruth Ann’s Ice Cream
1:15 PM - 2:00 PM The Importance of a Business Plan
   Russell Ward, SCORE Representative
2:00 PM - 2:30 PM What Do You Need to Open a Store (Equipment & Products)
Soft Serve
Batch Freezers
   Margaret Anderson, Taylor Freezer of New England
   Rich & Heather Draper, The Ice Cream Club
2:30 PM - 2:45 PM Break
2:45 PM - 3:30 PM Count Down to Opening/The Big Day
   Heather Childs, Scoops from the Past
3:30 PM - 4:15 PM NICRA Member Benefits
   Cliff Freund, Cliff's Dairy Maid, Ice Cream Clinic
   John Pitchford, JP’s Custard Cart
   Vince Giordano, Sno Top, Scholarship Program
4:15 PM - 4:30 PM Break
4:30 PM - 5:00 PM First Timers Meeting
   Lisa Sorrentino, Anderson's Frozen Custard
   Jay Rentschler, Upstate Farms
   Scott Maloney, Treat Dreams
5:00 PM - 5:30 PM Ask the Panel — Questions & Answers with Industry Experts
6:00 PM - 7:00 PM NICRA Past Presidents Reception & Cash Bar
7:00 PM - 8:15 PM Welcome Dinner (Ticket Required)
8:30 PM - 10:00 PM Your Best New Flavor Contest
Exhibits Open — Cash Bar

Thursday, November 3, 2011
7:15 AM 10 Minute Officer & Board of Directors Meeting
7:30 AM - 4:00 PM Registration Open
8:00 AM - 8:45 AM Opening Breakfast (Ticket Required)
Welcome and Opening Remarks
8:45 AM - 9:00 AM Crazy Ida Alice, wife of Henry Flagler
9:00 AM - 10:30 AM Keynote Speaker: Steve Gilliand
    Moderator: Dan Messer, Eskamoe’s Frozen Custard & More
10:30 AM - 5:00 PM Exhibits Open
10:35 AM - 11:55 AM Coffee Break
Visit Supplier Exhibit Room
Win NICRA Bucks
Demonstration Time
Advanced Gourmet Equipment, Booth 304
ConAgra Foodservice, Booth 502
Noon - 12:45 PM Luncheon (Ticket Required)
Round Table Discussion Topics: Ice Cream Cakes; Wholesaling; New Start Up Concerns; Marketing/Promotion; Hiring; Employee Issues; Credit/Gift Cards; Catering/Off Site; Pick Your Topic; Time Management; First Year Experience; Business Insurance; Internet Marketing
1:00 PM - 1:30 PM Best Southern Flavor Contest
1:30 PM - 2:15 PM Demonstration Time
Taylor Company, Booth 403
Stoelting, Booth 204
2:20 PM - 3:00 PM Demonstration Time
Emery Thompson, Booth 103
ConAgra Foodservice, Booth 502
3:05 PM - 3:20 PM Coffee Break
3:20 PM - 4:20 PM
Concurrent Sessions
Understanding Financial Statements 101
   David Zimmermann, Royal Scoop
   David Deadman, Chocolate Shoppe Ice Cream
   Moderator: Jeff Myers, Double Dip

Avoiding Health Code Violations
   Jim Mitchell, Woodside Farm Creamery
   Gretchen Hellstern, Woodside Farm Creamery
   Moderator: Charles Page, Page Dairy Mart

Refreshing Your Store Identity (Signs, Menu Boards)
   Nanette Frey, Frey's Tasty Treats
   Mary Leopold, Leopold's Ice Cream
   Moderator: Carl Chaney, Chaney’s Dairy Barn
4:30 PM - 5:30 PM
Concurrent Sessions
Building an Employee Handbook
   Rich Draper, The Ice Cream Club
   Moderator: Heather Draper, The Ice Cream Club

Understanding Financial Statements 202
   David Deadman, Chocolate Shoppe Ice Cream
   Moderator: Sarah Moore, Chocolate Shoppe Ice Cream

Catering
   Pete Freund, Cliff’s Dairy Maid
   Moderator: John Pitchford, JP’s Custard Cart
6:00 PM Evening Reception & Dinner
River City Brewing Company
(Ticket Required)

Friday, November 4, 2011
8:00 AM - 4:00 PM Convention Registration
8:00 AM - 8:30 AM Continental Breakfast
8:30 AM 10 Minute Officer & Board of Directors Meeting
8:45 AM - 10:15 AM
Concurrent Sessions
Cake Decorating – Beginner – Hands On
   Elizabeth Riggs, Bakery Crafts
   Moderator: Roberta Rudolph, Custard Cone

Promotions that Generate Traffic in Your Store
   Kelly Larson, Sweet Temptations
   Vince Giordano, Sno Top
   Henry Gentry, Henry’s Homemade Ice Cream
   Jim Mitchell, Woodside Farm Creamery
   Mary Leopold, Leopold’s Ice Cream
   Moderator: Todd Truax, Almost Heaven

Organic Ice Cream
   Anna Kharbas, Straus Family Creamery
   Moderator: Greg Pryal, Stoelting
10:15 AM - 10:45 AM Coffee Break
Demonstration Time
Advanced Gourmet Equipment, Booth 304
Emery Thompson, Booth 103
10:45 AM - 11:55 AM
Concurrent Sessions
Inspecting Your Own Store
   Joe Venuti, Bedford Farms
   Moderator: Neil McWilliams, Spring Dipper

Team Empowerment
   Mary Humphreys Goldenthal, Springer’s Homemade Ice Cream
   Moderator: Jim Oden, Debbie’s Soft Serve

The Interview Process
   Kelly Larson, Sweet Temptations
   Moderator: Nindi Wadhwa, Scooptacular
11:00 AM - Noon Supplier Meeting
Noon - 12:45 PM Luncheon (Ticket Required)
Round Table Discussion Topics: Ice Cream Cakes; Wholesaling; New Start Up Concerns; Marketing/Promotion; Hiring; Employee Issues; Credit/Gift Cards; Catering/Off Site; Pick Your Topic; Time Management; First Year Experience; Business Insurance; Internet Marketing
12:45 PM - 1:10 PM Ice Cream Clinic Review
   Dr. Johnny McGregor, Clemson University
   Moderator: Mark Leichtman
1:00 PM - 9:00 PM Exhibit Hours
1:20 PM - 2:00 PM Ice Cream Clinic
   Dr. Johnny McGregor, Clemson University

Demonstration Time
Taylor Company, Booth 403
Stoelting, Booth 204
2:15 PM - 3:15 PM
Concurrent Sessions
Cake Decorating 202
   Elizabeth Riggs, Bakery Crafts
   Moderator: Stan Sitton, Green Mountain Flavors

Social Media
   Pamela Starr, Constant Contact
   Moderator: David Zimmermann, Royal Scoop

How to Bring the Customer Experience of Ice Cream from the Back of the House to the Front of the House
   Jim Marmion, Advanced Gourmet Equipment & Design
   Moderator: David Kaiser, Marble Slab Creamery
3:15 PM - 3:45 PM Coffee Break
3:45 PM - 5:00 PM
Concurrent Sessions
Turning Your Constant Contact Into Revenue
   Pamela Starr, Constant Contact
   Terry Michels, Queen City Creamery

Mission Imperative Not Impossible
   Holly Anderson, Anderson’s Frozen Custard
   Lisa Sorrentino, Andeson’s Frozen Custard
   Moderator: Juergen Kloo, Joy Cone Co.

Equipment Maintenance Panel
Soft Serve/Batch Freezer
   Steve Thompson, Emery Thompson Machine
   Greg Pryall, Stoelting
   Margaret Anderson, Taylor Company
   Wally Becker, Advanced Gourmet Equipment
   Moderator: Jay Rentschler, Upstate Farms
5:15 PM - 9:00 PM NICRA Party Sponsored by the Suppliers
Bryce Thomson Scholarship Silent & Live Auctions

Saturday, November 5, 2011
8:00 AM 10 Minute Officer & Board of Directors Meeting
8:00 AM - 8:30 AM Continental Breakfast
8:00 AM Leave for Optional Golf Tournament (Ticket Required)
8:30 AM - 10:00 AM Izzy’s Flavor Up! System: Using RFID to Tell Customers When Their Favorite Flavors Are In
   Jeff Sommers, Izzy’s Ice Cream Café
   Moderator: Bob Turner, Dairy Corner
10:00 AM - 10:15 AM Coffee Break
10:15 AM - 12 Noon Roundtable – Get Your Final Questions Answered
   Vince Giordano, Sno Top
   Bill Kircher, Dingman’s Dairy
1:00 PM - 4:30 PM Tour - Taste of Jacksonville
(Ticket Required)
6:30 PM Cocktail Party
7:00 PM - 10:00 PM Awards Banquet (Ticket Required)

PLEASE NOTE: Seminar topics and/or dates and times are subject to change due to the availability of speakers.


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