NICRA’s 84th Annual Meeting
November 7-9, 2017 
Founders Inn & Spa, Virginia Beach, Virginia

 They say “Virginia Beach is for lovers,” we say Virginia Beach is for ICE CREAM lovers.” The Convention Committee has decided to take a different approach to this year’s convention to make sure we meet the needs of not only those looking to join the ice cream industry, but for those who have been in the industry for many years. The best part about this new approach is you pick the “scoop” track you want to be on. For example, if you are looking to go into business we suggest you stay on the “single scoop” track. This track will teach you how to develop your concept, what resources you’ll need, and find the right location for you. The “double scoop” track will explain how to expand your business, online scheduling techniques, and even teach you how to find/train the right manager for your business, so you don’t have to do it all. And lastly, the “triple scoop” track will have a lot of informative material on the Food Safety Modernization Act and labeling laws. It will also discuss hiring year-around employees and how to ignite passion in your employees without burning them out. So, if you haven’t booked your stay at the Founder’s Inn and Spa in Virginia Beach, what are you waiting for? We can’t wait to see new and familiar faces on November 7th-9th, 2017!

Monday, November 6, 2017
10:00am – 3:00pm

10:00am – 3:00pm


Golf Tournament – Heron Ridge Golf Course

Executive Committee Meeting

Membership Committee Meeting

Tuesday, November 7, 2017
7:00am – Noon Board of Directors Meeting
Noon – 5:00pm Suppliers Setup Exhibits
12:30pm – 5:00pm Open Registration
1:15pm – 1:45pm Convention Overview Kick Off 
1:45pm – 2:30pm Concurrent Sessions
Single Scoop: Develop Your Concept
Double Scoop: Sharpen Your Concept – What is Working? What is Not?
Triple Scoop: Concept Fads & Trends That Impact Your Existing Business
2:30pm – 3:00pm Break
3:00pm – 3:45pm Concurrent Sessions
Single Scoop: Financing Your Concept
Double Scoop: Calculating the Cost of Your Ice Cream Cone
Triple Scoop: Why You Should Raise Your Prices
3:45pm – 4:30pm Concurrent Sessions
Single Scoop: Choosing My Location & What I Learned
Double Scoop: Ice Cream Carts at Festivals & Farmer’s Markets
Triple Scoop: Licensing to a Third Party Location
4:30pm – 4:45pm Break
4:45pm – 5:15pm First Timers Meeting
5:15pm – 5:45pm Questions & Answers
5:45pm – 6:00pm Meet & Greet the NICRA Officers and Board of Directors
6:30pm – 7:00pm Welcome Reception & Cash Bar
Meet NICRA Past Presidents
7:00pm – 8:15pm Welcome Dinner (Ticket Required)
8:30pm – 10:00pm Your Best New Flavor Contest
Exhibits Open – Cash Bar
Wednesday, November 8, 2017
7:30am – 4:00pm Registration Open
8:00am – 8:45am Opening Breakfast (Ticket Required)
Welcome & Opening Remarks
Win NICRA Bucks
8:45am – 9:00am Virginia Beach Convention & Visitors Bureau
What to do and see in Virginia Beach
9:00am – 10:30am Concurrent Sessions
Single Scoop; Double Scoop; and Triple Scoop Altogether

Social Media
10:30am – 5:00pm Exhibit Open
Trade Show Day
10:35am – 11:45am Coffee Break
Visit Supplier Exhibit Room
11:45 am – 12:46pm Luncheon (Ticket Required)
1:00pm – 2:30pm Speed Networking for Ice Cream Store Owners
2:45pm – 4:00pm Concurrent Sessions
Single Scoop: POS Systems
Double Scoop: Best Customer Loyalty Programs
Triple Scoop: Promotion of the Year Presentations
4:00pm – 4:15pm Coffee Break
4:15pm – 5:30pm Concurrent Sessions
Single Scoop: Morning/Nightly Cleaning Procedures & Regular Maintenance
Double Scoop: How to Find and Train the Right Manager
Triple Scoop: Justifying a Major Store Renovation
6:00pm – 9:00pm Party in Exhibit Room with FREE Hors d’oeuvres & Carving Stations
Silent & Live Auction to Benefit Bryce Thomson Scholarship Fund
Thursday, November 9, 2017
8:00am – 3:00pm Convention Registration
8:00am – 8:30am Continental Breakfast
8:45am – 10:15am Single; Double and Triple Scoop Altogether
Food Safety Modernization Act (FSMA)
9:00am – 10:30am Supplier Meeting in Exhibit Room
10:30am – 3:45pm Exhibit Hours
10:30am – 10:45am Coffee Break
10:45am – 11:55am Concurrent Sessions
Single Scoop: Accounting 101: Understanding Balance Sheets & Income Statements
Double Scoop: Accounting 201 – Understanding Your Cash Flow
Triple Scoop: How to Plan Your Exit Strategy/What is your Buiness Worth? 
Noon – 12:45pm Luncheon (Ticket Required)
12:50pm – 1:30pm Ice Cream Clinic
1:35pm – 2:30pm Concurrent Sessions
Single Scoop: Methods for Hiring the Right People
Double Scoop: Hiring Year Round Employees & Offering Benefits
Triple Scoop: How to Know and When to Let Employees Go
2:35pm – 3:30pm Concurrent Sessions
Single Scoop: Marketing to Open Your Ice Cream Store
Double Scoop: Marketing Your Established Ice Cream Store
Triple Scoop: Marketing Your Wholesale/Catering Business
3:30pm – 3:45pm Coffee Break
3:45pm – 5:00pm  Concurrent Sessions
Single Scoop: Menu Development
Double Scoop: Brand Development
Triple Scoop: Upselling for Profits
6:00pm – 6:30pm Cocktail Party
6:30pm – 9:00pm Awards Banquet
Friday, November 10, 2017
10:30am – 2:30pm Tour – Colonial Williamsburg

PLEASE NOTE: Seminar Topics and/or dates and times are subject to change due to the availability of speakers.