cream is not the American Dream, not exactly. It’s more like the American Way. It has countless stories to tell, and anyone can tell them. Walk up to the freezers at Whole Foods and stare at the rows and rows of primo pints. Which will you choose? Will it be a Van Leeuwen, wrapped in clean, modern, Easter egg monochrome? A whimsically hand-doodled Ample Hills? Or a McConnell’s, the epitome of old-fashioned?
Here is a great article on the pricing of ice cream products and how the consumer driven pricing structure is evolving