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NICRA Launches Scoops Silliness 2019

Friday, March 15, 2019   (0 Comments)
Posted by: Steve Christensen
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The NICRA office is promoting a social media marketing campaign to help choose the Best Flavor of the Year in conjunction with another National Competition running at the same time.

A bracket commencing with 64 of the country’s regularly purchased ice cream flavors is available in PDF form and in Excel Form for you to use in store, or brand with your store logo to promote locally.

NICRA is also producing surveys to run in conjunction with the brackets, allowing store owners, their customers and anyone who you choose to share with, to vote for their favorite flavors over the course of the competition.

The event commences Tuesday March 19 with the following survey link.

Then the second survey link goes out on Wednesday March 20th with the following link:

From then, every night, survey results will be collated, and the next rounds survey link will be available via email, the NICRA Facebook page and on the NICRA Website.

This is a great opportunity to engage with your local community and your online community to promote the upcoming industry.

It also allows the NICRA office to promote the event nationally and publish the results to further boost the ice cream and frozen dessert industry.