Magnum Becomes The First National Ice Cream Brand In The U.S. To Launch An Ice Cream Featuring Ruby,
Tuesday, January 7, 2020
Posted by: Steve Christensen
Magnum Becomes The First National Ice Cream Brand In The U.S. To Launch An Ice Cream Featuring Ruby, A New Variant Of Chocolate.
ENGLEWOOD CLIFFS, N.J., Jan. 6, 2020 /PRNewswire/ -- Today Magnum ice cream, the global authority on ice cream and chocolate, introduces new Magnum Ruby Minis and in doing so, becomes the first national ice cream brand in the U.S. to launch an ice cream featuring the new chocolate variant, Ruby.
The sweet cream ice cream is paired with ruby cacao, which expresses a unique berry fruitiness, luscious smoothness, and unique pink color. Magnum is the first national ice cream brand to combine ruby cacao with ice cream. Find Magnum Ruby Minis at select retailers now, and grocery stores nationwide starting this February.
Ruby cacao is the fourth and newest chocolate variant, following milk, dark, and white chocolate.
Magnum Ruby Minis perfectly pair Magnum Ruby cacao with indulgent velvety ice cream, offering the ultimate luxury ice cream experience. Like with the brand's other offerings, Magnum ice cream identified the perfect ice cream to go with the new variety of chocolate, developing a sweet cream ice cream that allows the Ruby coating to shine best.
"As the chocolatiers of ice cream, we're uniquely positioned to launch the first ice cream featuring this new chocolate variant, Ruby," says Leslie Miller, Director of Marketing, Ice Cream North America. "We're excited to give Magnum ice cream fans another decadent ice cream and cacao pairing, creating the ultimate indulgence moment."
The fourth variant of chocolate (discovered in 2017), Ruby, is the first new chocolate in 80 years, following white chocolate, dark chocolate and milk chocolate. Made with the recently discovered Ruby cacao bean, Ruby cacao expresses a unique berry fruitiness, luscious smoothness, and unique pink color.
The Ruby cacao bean is a unique cacao bean due to the fresh berry fruitiness and color precursors naturally present in the bean. The cacao beans are sourced from different regions of the world and have a specific set of attributes unique to ruby. Ruby cacao beans grow in countries known for cacao: Ecuador, Brazil and Ivory Coast.
Magnum Ruby Minis are available in packs of six bars at select retailers now and will be available at grocery stores nationwide for a suggested retail price of $4.99 beginning this February.
Starting Jan. 23, Magnum Ruby Minis will be available for on-demand delivery through goPuff or via The Ice Cream Shop on Uber Eats, Postmates, Doordash, and Grubhub in New York, Los Angeles, Chicago, and Philadelphia. The rest of the country will see it available for on-demand delivery in the spring.
For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.
Launched in 1989, Magnum® Ice Cream was the first handheld ice cream bar targeted as a premium adult offering. Today, Magnum® Ice Cream is one of the world's leading ice cream brands, selling more than one billion units annually worldwide.
Magnum® Ice Cream bars is the ultimate chocolate ice cream indulgence, using only the finest premium ingredients like velvety vanilla bean ice cream and are the only ice cream bars made with Belgian chocolate. All Magnum ice creams ― including Magnum Double Ice Cream Bars, Magnum MINI Ice Cream Bars, Magnum Classic Ice Cream Bars, and Magnum Tubs ― source cocoa beans from Rainforest Alliance Certified™ farms. For more information, please visit www.MagnumIceCream.com, facebook.com/MagnumUS, and twitter.com/MagnumIceCream.